About SamGor


 
 

TamJai SamGor’s Story

 

In 1996, Mr. “Sam Gor” Tam Chap Kwan established his first TamJai Yunnan Mixian shop on 1 Wing Lung Street in Sham Shui Po, kick-starting Hong Kong’s mixian (rice noodle) trend with his original spicy soup bases and cumin chicken wings, and winning the hearts of spicy food lovers all across the city. Sam Gor launched TamJai SamGor in 2008, which was recognised as a “Bib Gourmand” restaurant by the MICHELIN Guide for three consecutive years from 2011 to 2013. Its much-loved soup bases, available in an extensive range of spiciness levels from “10 Mild Spicy” to “Extremely Spicy”, have firmly positioned TamJai SamGor as a spicy food authority in Hong Kong. Having grown rapidly over the years, TamJai SamGor boasts nearly 60 locations today and is especially popular among the city’s younger generation. Delivering exciting sensory experiences through fragrant, numbing, hot, and spicy flavours, TamJai Sam Gor has established itself as a household name and is considered one of the most iconic brands in Hong Kong.

 

Mr. "Sam Gor" Tam Chap Kwan

 

Originally a metallurgist, Sam Gor (meaning “the third brother” in Chinese) switched gears in the early nineties as a response to uncertainties in the industry. He decided to pursue his lifelong passion for food by entering the food and beverage industry, and opened his first cha chaan teng (Hong Kong-style café) in Tsuen Wan’s Fuk Loi Estate in 1995. Even after experiencing numerous ups and downs in his business, Sam Gor was not disheartened and in 1996, unveiled the very first TamJai shop on Wing Lung Street in Sham Shui Po. The restaurant’s wide variety of mixian, which combined Sichuan spices with Yunnan mixian, proved to be an instant hit amongst customers. Sam Gor’s unrelenting perseverance and desire to innovate paved the way to his success, allowing him to create something completely unique in the market. Having built his noodle empire from the ground up, he has become an inspiring figure for the youth of Hong Kong, many of whom admire him for his passion, determination, and entrepreneurial spirit.

 

TORIDOLL Holdings Corporation

 

TORIDOLL Holdings Corporation fully acquired TamJai SamGor in 2018 with a mission to introduce the restaurant’s exciting range of fragrant, numbing, hot, and spicy flavours to diners all around the world. TORIDOLL was established in 1990 and was listed on the Tokyo Stock Exchange’s MOTHERS (market of the high-growth and emerging stocks) in 2006, then on the first section of the Tokyo Stock Exchange in 2008. Over the past 30 years, TORIDOLL has steadily expanded and its network today includes 1,000 restaurants worldwide across 30 countries and regions. The corporation aims to operate 6,000 restaurants and be recognized as one of the world's top 10 food and beverage companies by 2025.

The above information is extracted from https://www.toridoll.com/cc/

 

SamGor’s Vision and Mission

 

SamGor strives to reflect its founder’s passion for food and pursuit of culinary excellence by continually introducing new and creative elements into Chinese noodle culture, inviting customers on a delectable journey of exciting tastes and aromas. SamGor’s vision is to become the most beloved noodle restaurant among Asian diners all across the globe.

 

The sophisticated layers of SamGor’s secret soup base:
a combination of 3 fragrances, 3 spices, 7 tastes, 8 flavours and 9 freshness.
The wide spectrum of taste takes you straight to the paradise of perfection!

SamGor's Awards

Food Panda

Food Panda
Best Restaurant Group

2019

The Environmental Protection Department

Food Wise Eateries
(Silver)

2019

Mystery Shopper Service Association

Smiling Employer

2019

Mystery Shopper Service Association

Smiling Enterprise Award

2019

The Hong Kong Council of Social Service

Caring Company

2019

Weekly Weekend Best

Ever Dining Awards

2019

U Magazine

U Favorite Food Awards

2019

The Home Affairs Bureau and the Family Council

Family-Friendly Employers Award Scheme

2018

The Environmental Protection Department

Food Wise Eateries
(Silver)

2018

Mystery Shopper Service Association

Smiling Employer

2018

Mystery Shopper Service Association

Smiling Enterprise Award

2018

The Hong Kong Council of Social Service

Caring Company

2018

Hong Kong Small and Medium Enterprises Association

Hong Kong Brand Award Enterprise

2018

U Magazine

U Favorite Food Awards

2018

Green Monday

Green Monday Noodle Chain Award

2017

Madman Monologue

Madman Monologue Award 2016

2017

The Home Affairs Bureau and the Family Council

Family-Friendly Employers Award Scheme

2017

The Environmental Protection Department

Food Wise Eateries
(Silver)

2017

Mystery Shopper Service Association

Smiling Employer

2017

Mystery Shopper Service Association

Smiling Enterprise Award

2017

The Hong Kong Council of Social Service

Caring Company

2017

Hong Kong Small and Medium Enterprises Association

Hong Kong Brand Award Enterprise

2017

GS1 Hong Kong

Consumer Caring

2017

LD & OSHC

Catering Industry Safety Award Scheme (The Group Safety Performance Award in gold, silver, meritorious prizes and other 75 prizes)

2017

U Magazine

U Magazine – U Favorite Food Awards

2017

The Home Affairs Bureau and the Family Council

Family-Friendly Employers Award Scheme

2016

The Environmental Protection Department

Food Wise Eateries
(Silver)

2016

The Environmental Protection Department

Food Wise Eateries
(Impressive Progress Award)

2016

SCMP

Enterprising HK Brand Swards 2016
Best HK Retail and Hospitality Brand

2016

Mystery Shopper Service Association

Smiling Enterprise Award

2016

The Hong Kong Council of Social Service

Caring Company

2016

Hong Kong Small and Medium Enterprises Association

Hong Kong Brand Award Enterprise

2016

GS1 Hong Kong

Consumer Caring

2016

LD & OSHC

Catering Industry Safety Award Scheme (The Group Safety Performance Award in gold, silver, meritorious prizes and other 75 prizes)

2016

Weekly Weekend Best

Ever Dining Awards

2016

U Magazine

U Favorite Food Awards

2016

Mystery Shopper Service Association

Smiling Enterprise Award

2015

The Hong Kong Council of Social Service

Caring Company

2015

Hong Kong Small and Medium Enterprises Association

Hong Kong Brand Award Enterprise

2015

GS1 Hong Kong

Consumer Caring

2015

SCMP

Capital Weekly

2015

Yellow Pages HK

The Excellence Brand Award

2015

LD & OSHC

Catering Industry Safety Award Scheme (The Group Safety Performance Award in gold, silver, meritorious prizes and other 75 prizes)

2015

U Magazine

U Magazine – U Favorite Food Awards

2015

Openrice

Best Restaurant Awards
Mongkok Restaurant / Best Chinese Noodles, Congee Restaurant

2015

LD & OSHC

Catering Industry Safety Award Scheme (The Group Safety Performance Award in gold, silver, meritorious prizes and other 75 prizes)

2014

Abda Limited

Famous Brands Hong Kong

2014

RoadShow

Best Loved Brands Awards

2014

Weekly Weekend Best

Ever Dining Awards

2014

U Magazine

U Favorite Food Awards

2014

U Magazine

U Favorite Food Awards

2013

Michelin Awards

Bib Gourmand

2013

Weekly Weekend Best

Ever Dining Awards

2012

U Magazine

U Favorite Food Awards

2012

Michelin Awards

Bib Gourmand

2012

U Magazine

U Favorite Food Awards

2011

Michelin Awards

Bib Gourmand

2011

Openrice

Best Restaurant Awards
Mongkok Restaurant / Best Chinese Noodles, Congee Restaurant

2009

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