About SamGor
TamJai SamGor’s Story
“TamJai SamGor Mixian” (TamJai SamGor) was launched in 2008, kick-starting Hong Kong’s mixian (rice noodle) trend with his original spicy soup bases and cumin chicken wings, and winning the hearts of spicy food lovers all across the city.
It was recognised as a “Bib Gourmand” restaurant by the MICHELIN Guide for three consecutive years from 2011 to 2013. Its much-loved soup bases, available in an extensive range of spiciness levels from “10 Mild Spicy” to “Extremely Spicy”, have firmly positioned TamJai SamGor as a spicy food authority in Hong Kong. Having grown rapidly over the years, TamJai SamGor boasts over 70 locations today and is especially popular among the city’s younger generation. Delivering exciting sensory experiences through fragrant, numbing, hot, and spicy flavours, TamJai Sam Gor has established itself as a household name and is considered one of the most iconic brands in Hong Kong.
TORIDOLL Holdings Corporation
TORIDOLL Holdings Corporation fully acquired TamJai SamGor in 2018 with a mission to introduce the restaurant’s exciting range of fragrant, numbing, hot, and spicy flavours to diners all around the world. TORIDOLL was established in 1990 and was listed on the Tokyo Stock Exchange’s MOTHERS (market of the high-growth and emerging stocks) in 2006, then on the first section of the Tokyo Stock Exchange in 2008. Over the past 30 years, TORIDOLL has steadily expanded and its network today includes 1,000 restaurants worldwide across 30 countries and regions. The corporation aims to operate 6,000 restaurants and be recognized as one of the world's top 10 food and beverage companies by 2025.
The above information is extracted from https://www.toridoll.com/cc/
SamGor’s Vision and Mission
SamGor strives to reflect its founder’s passion for food and pursuit of culinary excellence by continually introducing new and creative elements into Chinese noodle culture, inviting customers on a delectable journey of exciting tastes and aromas. SamGor’s vision is to become the most beloved noodle restaurant among Asian diners all across the globe.
The sophisticated layers of SamGor’s secret soup base:
a combination of 3 fragrances, 3 spices, 7 tastes, 8 flavours and 9 freshness.
The wide spectrum of taste takes you straight to the paradise of perfection!
SamGor's Awards
U Magazine
U Favorite Food Awards
2020
Mystery Shopper Service Association
Smiling Supervisor Award
Smiling Staff Award
2020
Mystery Shopper Service Association
Smiling Employer
Smiling Enterprise 5+ Award
2020
Hong Kong Brand Development Council
Hong Kong Top Service Brand
2019
Hong Kong Retail Management Association
Service & Courtesy Award
Top 10 Outstanding Services
Retail Brand
2019
Hong Kong Retail Management Association
Service & Courtesy Award
Junior Frontline Level
New Participating Brands Category
Gold Award
2019
Marketing Magazine
Marketing Excellence Silver Award
(Targeted Event)
2019
Hong Kong Small and Medium Enterprises Association
Hong Kong Brand Award Enterprise
2019
LD & OSHC
The Group Safety
Performance Award
in Silver
2019
Food Panda
Food Panda
Best Restaurant Group
2019
The Environmental Protection Department
Food Wise Eateries
(Silver)
2019
Mystery Shopper Service Association
Smiling Employer Award
Smiling Enterprise Award
2019
The Hong Kong Council of Social Service
Caring Company
2019
Weekly Weekend Best
Ever Dining Awards
2019
U Magazine
U Favorite Food Awards
2019
The Home Affairs Bureau and the Family Council
Family-Friendly Employers Award Scheme
2018
The Environmental Protection Department
Food Wise Eateries
(Silver)
2018
Mystery Shopper
Service Association
Smiling Employer Award
Smiling Enterprise Award
2018
The Hong Kong Council of Social Service
Caring Company
2018
Hong Kong Small and Medium Enterprises Association
Hong Kong Brand Award Enterprise
2018
U Magazine
U Favorite Food Awards
2018
Green Monday
Green Monday Noodle
Chain Award
2017
Madman Monologue
Madman Monologue Award 2016
2017
The Home Affairs Bureau and the Family Council
Family-Friendly Employers Award Scheme
2017
The Environmental Protection Department
Food Wise Eateries
(Silver)
2017
Mystery Shopper Service Association
Smiling Employer Award
Smiling Enterprise Award
2017
The Hong Kong Council of Social Service
Caring Company
2017
Hong Kong Small and Medium Enterprises Association
Hong Kong Brand Award Enterprise
2017
GS1 Hong Kong
Consumer Caring
2017
LD & OSHC
Catering Industry Safety Award Scheme (The Group Safety Performance Award in gold, silver, meritorious prizes and other 75 prizes)
2017
U Magazine
U Favorite Food Awards
2017
The Home Affairs Bureau and the Family Council
Family-Friendly Employers Award Scheme
2016
The Environmental Protection Department
Food Wise Eateries
(Silver)
(Impressive Progress Award)
2016
SCMP
Enterprising HK Brand Swards 2016
Best HK Retail and Hospitality Brand
2016
Mystery Shopper Service Association
Smiling Enterprise Award
2016
The Hong Kong Council of Social Service
Caring Company
2016
Hong Kong Small and Medium Enterprises Association
Hong Kong Brand Award Enterprise
2016
GS1 Hong Kong
Consumer Caring
2016
LD & OSHC
Catering Industry Safety Award Scheme (The Group Safety Performance Award in gold, silver, meritorious prizes and other 75 prizes)
2016
Weekly Weekend Best
Ever Dining Awards
2016
U Magazine
U Favorite Food Awards
2016
Mystery Shopper Service Association
Smiling Enterprise Award
2015
The Hong Kong Council of Social Service
Caring Company
2015
Hong Kong Small and Medium Enterprises Association
Hong Kong Brand Award Enterprise
2015
GS1 Hong Kong
Consumer Caring
2015
SCMP
Capital Weekly
2015
Yellow Pages HK
The Excellence Brand Award
2015
LD & OSHC
Catering Industry Safety Award Scheme (The Group Safety Performance Award in gold, silver, meritorious prizes and other 75 prizes)
2015
U Magazine
U Favorite Food Awards
2015
Openrice
Best Restaurant Awards
Mongkok Restaurant / Best Chinese Noodles, Congee Restaurant
2015
LD & OSHC
Catering Industry Safety Award Scheme (The Group Safety Performance Award in gold, silver, meritorious prizes and other 75 prizes)
2014
Abda Limited
Famous Brands Hong Kong
2014
RoadShow
Best Loved Brands Awards
2014
Weekly Weekend Best
Ever Dining Awards
2014
U Magazine
U Favorite Food Awards
2014
U Magazine
U Favorite Food Awards
2013
Michelin Awards
Bib Gourmand
2013
Weekly Weekend Best
Ever Dining Awards
2012
U Magazine
U Favorite Food Awards
2012
Michelin Awards
Bib Gourmand
2012
U Magazine
U Favorite Food Awards
2011
Michelin Awards
Bib Gourmand
2011
Openrice
Best Restaurant Awards
Mongkok Restaurant / Best Chinese Noodles, Congee Restaurant
2009
